WATCH: NBA Partners with Brotherhood Crusade for All-Star Weekend to Highlight South L.A.

NBA Voices, a yearlong initiative curated by the league’s commissioner Adam Silver to address social injustice, hosted a candid conversation between NBA All-Stars, Los Angeles Police Department, members of the Brotherhood Crusade and community leaders at John Muir Middle School in Los Angeles on Thursday, Feb. 15. It was announced that the Brotherhood Crusade was selected by Golden State Warriors’ point guard Stephen Curry, captain of “Team Steph,” as the community-based organization that his team would play for during the 67th NBA All-Star Game.

“I still have chills, it’s bigger than Christmas,” President and CEO of the Brotherhood Crusade, Charisse Bremond said.

Brotherhood Crusade, a non-profit grassroots organization based in Los Angeles will receive a donation in the amount of $150,000 with Team Steph’s loss to Team LeBron on Sunday, Feb. 18 (148-145) during the All-Star game.   “But, there are no losers when it comes to NBA All-Star Weekend.  I was so excited that Steph Curry chose Brotherhood Crusade and I just didn’t want to see them lose out.  They couldn’t lose, but now they’ve won twice.” said Erica Glazier the Principal Partner of the Golden State Warriors.  Mrs. Glazier was so overwhelmed by the wonderful children and great work of the Brotherhood Crusade that after the game she called Brotherhood Crusade President Charisse Bremond Weaver and told her she was matching the gift of the NBA and Team Steph with an additional $150,000 (Bringing Brotherhoods total donations received for All-Star Weekend to $300,000.

“This is a wonderful partnership,” stated Danny J. Bakewell, Sr. – Chairman of the Board of The Los Angeles Brotherhood Crusade. “The NBA, Erica Glazier of the Golden State Warriors and commissioner Adam Silver should all be applauded for all of the effort that they have put into making this All-Star event a demonstration of what a real commitment to improving the quality of life is all about.”

For more than 50 years, the Brotherhood Crusade has provided human and social services as well as resources to low-income, underserved and underrepresented individuals in the South Los Angeles community.

“They’re an incredibly special organization,” said Todd Jacobson, the NBA’s senior vice president of social responsibility. “They’re the real heroes here, we’re just giving a platform to shine light on the work that they’re doing.”

Since Bremond’s tenure at the helm of the organization, she has placed a strong emphasis on providing resources and opportunities to youth at local middle and high schools in the greater Los Angeles area.

“Having our young people from South L.A, NBA All-Stars, retired players as apart of the conversation in our community to me, that is the game changer,” Bremond commented.

NBA All-Stars James Harden, DeMarcus Cousins, Damian Lillard and Andre Drummond were joined by NBA legends AC Green, Jason Collins, Muggsy Bogues, Horace Grant and Felipe Lopez and the WNBA’s Swin Cash, Imani McGee-Stafford to share their concerns with how police relations have affected urban communities.

“It’s a bright group of kids in there,” DeMarcus Cousins told the L.A. Sentinel. “I think they’re on the right path. I think they have the right mindset. Of course, the whole point of this is figuring out solutions to better the community, better the relationship between law enforcement.”

Read More on L.A. Sentinel

 

Leave a Reply