Yesterday, I attended a meeting with a moderately successful entrepreneur. She asked me questions like, “If you aren’t getting views you have to ask yourself, does anyone want to see your content?” and “How many Instagram followers do you have?” It threw me for a bit of a loop and I left that meeting feeling confused, upset and asking myself, “Does anyone care about the stories I want to tell?” questioning my brand and if it would be successful.
Fast forward to today, I made it a point to go see Issa Rae the mastermind behind HBO’s “Insecure” and the sensational web series “Awkward Black Girl.” She spoke at Macy’s in the Baldwin Hills Crenshaw Mall. As soon as she started speaking I got overwhelmed with emotion because for me she represents all the things I’d like to accomplish. She took an unconventional path by not asking for permission to make content she believes in and being unapologetically black.
Los Angeles, the home of Hollywood, played host to the 2018 All-Star Weekend and boasted the biggest celebrities including Jack Nicholson, Beyonce, Diddy, DJ Khaled and Kevin Hart. The 67th NBA All-Star Game debuted its new format that featured team captains LeBron James and Stephen Curry at Staples Center on Sunday night (Feb. 18) in Los Angeles. The All-Star game concluded with a 148-145 victory for Team LeBron as the culminating event of an action-packed weekend.
“I think L.A. is a perfect place to host All-Star Weekend,” James told the L.A. Sentinel. “It’s built for stars. It’s built for entertainment. It’s built for cameras and bright lights, and it’s a great place for it.”
My experience during All-Star weekend reminds me of the scene in Pretty Woman when Julia Roberts, who played a working girl, goes back into a store on Rodeo Drive that she had previously been mistreated. They refused to wait on her based on her appearance, but she had bought new fancy clothes and went back into the same store and simply said, “I was the same woman you refused to help yesterday. Big mistake, huge!”
When I was let go from ESPN in May 2017, I was at a crossroads. I had just been fired from the one place I wanted to work my entire adult career. In that moment, I decided I’m going to put in the same amount of effort and energy that I had been at ESPN and Fox Sports into my own brand. It was the best decision I ever made. Soon after being let go from ESPN, I found out my then boyfriend had been unfaithful. You know the saying when it rains it pours, it was hailing.
I realized that there was a shift that God wanted me to experience and I embraced it. A few months later I was blessed to form a partnership with the Drew League for the inaugural LoJo Media Sports Journalism Internship program.
Fast forward to All-Star weekend 2018, I had all this anxiety as the week began. I resumed reading daily bible verses and praying when I started to feel overwhelmed because at the start of the week I was speaking on a panel, where no panelists had been confirmed, shooting the second episode of my podcast where my intended guests were unresponsive, and the normal nerves of covering my first All-Star weekend in my hometown.
All of the reporting I did for All-Star weekend went viral
Original question and video
The Los Angeles Chargers have now won four consecutive games with the 30-12 victory over the Washington Redskins at StubHub Center on Sunday, Dec. 12. The Los Angeles football team demonstrated dominance in all three phases and now sit above .500 for the first time in nearly two years (Sept. 2015).
“I think it’s been night and day when you look at the first quarter of the season even the second quarter, we were being dominated,” said Chargers head coach Anthony Lynn.
On the Chargers opening drive, Travis Coons made a 33-yard field goal. The following drive Chargers quarterback Philip Rivers orchestrated a 92-yard drive that ended in a touchdown pass to tight end Hunter Henry.